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"I can name three members of my nuclear family who can repeat back my HOPP pitch verbatim. Yet it’s worth it for all involved, because every person I convince has become a die-hard customer."
- New York Magazine's The Strategist
HOPP is a women's footwear line, produced by a comfort shoe manufacturer, that combines comfort technology with modern design to create versatile, ultra-walkable everyday shoes.
“…Walking articulates both physical and mental freedom.”
— Rebecca Solnit, Wanderlust: A History of Walking