HOPP is a concept in footwear that combines comfort technology with modern, stylish, effortless designs.
Launched in April 2016, HOPP is a women’s footwear line based in New York offering designs inspired by fashion. What sets it apart is that each pair also integrates the components of a true comfort shoe.
In our research, we found that 84% of women have suffered from foot ailments due to shoes. At HOPP, we make shoes that feature comfort technology such as lightweight, flexible custom soles made from rubber or molded polyurethane, custom molded heels, padded foot liners and insoles, and leather footbeds with arch support.
Our shoes have been developed and produced by manufacturers in the U.S., Italy, and Spain with our production partner now with a multi-generational, family-run factory in Tuscany who has crafted men's and women's footwear, with a specialization in comfort footwear, for over 70 years.
As a woman who walks/works/is always on her feet, founder and veteran fashion designer, Eree Kim, wanted a staple shoe that looked clean and stylish, felt lighter than air, and could be offered at an affordable price point. After turning to vintage comfort shoes but still wanting more modern styling, Eree decided to start HOPP.
Currently in its fifth year in business, HOPP continues to strive for thoughtful, versatile, timeless, comfort- and function-minded designs and high quality, small-batch manufacturing.